The event is celebrated outdoors for almost 10 days and is focused on beef and dairy cattle, although it also hosts dog and equestrian shows. Bovine genetics and milk production are evaluated and awarded too.
After a time with few social events and organizational changes in the subsidiary, we are glad to have met again distributors, clients, and farmers from all over the country who traveled to Ciudad Ganadera to attend the exhibition.
We are convinced that participating in this type of events helps the sales team to strength personal relationships with our customers.